OBJECTIVE

After the COVID-19 global lockdown, German auto manufacturer Volkswagen launched a “My Renting” campaign to generate SUV sales and educate customers about the option to pay half of the cost in 2021. In order to increase awareness around the initiative, Volkswagen and media agency PHD partnered with VDX.tv to launch a viewable, tailormade, and video-driven brand experience on desktop, mobile and CTV.

SOLUTION

We leveraged existing Volkswagen video assets within the VDX high impact video units, which included a second tab with additional information on the “My Renting” service. The video units were scaled across 18 creative sizes, including in-stream and in-read.

The campaign, which was targeted at in-market auto intenders using VDX.tv’s proprietary interest-based audience data, was delivered across CTV, desktop and mobile devices to create a “halo effect” – influencing the entire household with brand messaging through interactive experiences on all devices.

RESULTS

The omnichannel campaign delivered through VDX.tv’s premium network across digital and OTT platforms, successfully generated awareness for Volkswagen’s “My Renting” initiative. Additionally, the Cost per View (CPV) pricing model guaranteed 100% video viewability (verified by Moat).

At PHD we are always open to new products that allow us to grow in innovation and that meet our customer’s objectives. With the VDX.tv offer, Volkswagen generated a 360º video experience with bespoke formats, where users interacted with the brand based on real interests.

– Carla Juarez, Brand Lead (Volkswagen), PHD