Consumer Goods, Magnified
Our team of consumer goods experts focuses solely on consumer goods brands, and our core consumer goods solutions are specifically designed and customized to address the consumer goods sector's varied challenges and your brand’s unique situation.
Our Consumer Goods-Specific Solutions
In a cluttered world with millions of CPG products, we increase an entire household's brand awareness and consideration by magnifying your TV ads to your most likely prospects. By boosting a video ad's ad frequency, interactivity, and relevancy, we deepen its connection with all household members to tip outcomes in your favor.
Consumers shop online with increasing ad frequency, so CPG brands have launched their own direct-to-consumer online retail stores. For customers who favor a brand, these stores offer a more convenient way to shop across a broader product selection and often include reward programs for repeat purchases. Our Direct-to-Consumer VDX solution conveniently connects directly with consumers who are already your brand's fans.
The bulk of CPG product sales often come from a select group of big-box retail store brands, and our Co-Op solution ties your CPG product's messaging with a particular retail store. The video experience provides relevant information to each consumer, like the closest store location, and helps increase the likelihood of them choosing your brand next time they're in the store.
Consumers are increasingly choosing brands and products that align with their own values. Our Brand Values solution allows consumers to interact with your TV ad and learn more about your brand's values and initiatives. Examples of initiatives might include supporting charitable causes, encouraging diversity, etc.
Our Customers
Case Studies
Lancôme
Samsung
L’Oréal
Jägermeister
Hill’s Pet Nutrition
Cadbury
"We’ve been partnering with VDX.tv since 2021 to drive outstanding results for our campaigns…The team’s creative recommendations, custom targeting capabilities, and consistent brand experience across screens have helped us generate increased engagements, clicks, and time spent while delivering on our performance KPIs."
"VDX.tv has been a pleasure to work with over the past year. From concept to execution, Nikki and team have done a great job at reaching the right audience who have interacted/purchased from our Ad creatives. We were able to measure VDX.tv’s performance against another digital advertising partner and quickly realized that VDX.tv outperformed them by 2X. We will continue to use VDX.tv as a partner of ours to grow our business."
“We’ve partnered with VDX.tv on video-driven experiences for our campaigns and have been pleased with how effectively their VDX ad units capture attention and inspire user engagement. The VDX units enable our video assets to be complemented by a customized canvas where we can extend our brand messaging and include additional information. The interactive tabs within the unit have been a great way to showcase new product features and USPs.”
"At Mars Fishcare, we operate within a very niche segment of the pet owning population and CTV has been an amazing tool to help us reach our exact audience with the opportunity for re-engaging them with a digital ad following their experience with our video. Since standard CTV is non-interactive, allowing consumers to scan our QR code after seeing the CTV ad via VDX allows users to engage with the ads, and by proxy, our brand, further to magnify their experience."
VDX Consumer Goods in the news
Our Consumer Goods team
Our team of Consumer Goods experts focus solely on consumer goods brands and the unique challenges faced by consumer goods brands.
Bridget McMahon
Vanessa Rottet
Ami Connolly
Lauren Walsh
Ajit Solomon
Ebony Kitching
Reem Rafeh
Rachel Marcus
Nershini Ramiah
Josh Bone
Brittany Feizulov
Ishmeet Singh
Lissy Kerr
Ashi Mittal
Claudia Beguiristain
Marta Torrejon
Romain Brunerie
Keani Erstich-Coles
Tracey Natapradja
Alana Bloch
Contact our Consumer Goods team.
Let's work together.
Our solution experts are happy to help.