Consumer Goods, Magnified
Our team of consumer goods experts focuses solely on consumer goods brands, and our core consumer goods solutions are specifically designed and customized to address the consumer goods sector's varied challenges and your brand’s unique situation.
Our Consumer Goods-Specific Solutions
Consumers have an array of choices when purchasing CPG products. Our Influence Product Purchase solution increases household awareness and consideration for your brand by magnifying your TV ads to your most likely prospects. By boosting a video ad's ad frequency, interactivity, and relevancy, we deepen its connection with all household members to tip outcomes in your favor.
In a saturated CPG market, create buzz for your newest product with our New Product Launch solution. Our interactive video ads build excitement for your product through our dynamic creative, interactive features and location-based relevance, ensuring a powerful first impression for your product.
Our Customers
Case Studies
Hill’s Pet Nutrition
Lancôme
Samsung
L’Oréal
Jägermeister
Cadbury
"Tech has had the privilege of working with VDX.tv and EsssenceMediacom and are delighted with the results. We have complete confidence in their ability to deliver high-quality campaigns, and this one exceeded our expectations.
"We’ve been partnering with VDX.tv since 2021 to drive outstanding results for our campaigns…The team’s creative recommendations, custom targeting capabilities, and consistent brand experience across screens have helped us generate increased engagements, clicks, and time spent while delivering on our performance KPIs."
"VDX.tv has been a pleasure to work with over the past year. From concept to execution, Nikki and team have done a great job at reaching the right audience who have interacted/purchased from our Ad creatives. We were able to measure VDX.tv’s performance against another digital advertising partner and quickly realized that VDX.tv outperformed them by 2X. We will continue to use VDX.tv as a partner of ours to grow our business."
“We’ve partnered with VDX.tv on video-driven experiences for our campaigns and have been pleased with how effectively their VDX ad units capture attention and inspire user engagement. The VDX units enable our video assets to be complemented by a customized canvas where we can extend our brand messaging and include additional information. The interactive tabs within the unit have been a great way to showcase new product features and USPs.”
"At Mars Fishcare, we operate within a very niche segment of the pet owning population and CTV has been an amazing tool to help us reach our exact audience with the opportunity for re-engaging them with a digital ad following their experience with our video. Since standard CTV is non-interactive, allowing consumers to scan our QR code after seeing the CTV ad via VDX allows users to engage with the ads, and by proxy, our brand, further to magnify their experience."
VDX Consumer Goods in the news
Our Consumer Goods team
Our team of Consumer Goods experts focus solely on consumer goods brands and the unique challenges faced by consumer goods brands.
Claire Blunk
Josh Bone
Nershini Ramiah
Rachel Marcus
Reem Rafeh
Ebony Kitching
Ajit Solomon
Ami Connolly
Vanessa Rottet
Bridget McMahon
Brittany Feizulov
Alana Bloch
Tracey Natapradja
Keani Erstich-Coles
Romain Brunerie
Marta Torrejon
Ishmeet Singh
Contact our Consumer Goods team.
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