We are transforming the way brands connect with relevant audiences in today's converging TV and Video landscapes.

VDX team group picture

Who We Are

VDX.tv is a global video advertising technology company. We help brands magnify the magic of their TV ads by connecting the TV with household members' personal devices and allowing consumers to interact with their TV ads on those devices.

Our solutions are specifically designed to address each industry vertical's unique challenges. Our mid-funnel video solution helps magnify a brand in the minds of their most valuable prospects, deepening the connection through attention, relevancy, interactivity and frequency. Thus, we move them from awareness to consideration and tip outcomes in your favor.

As a certified minority business enterprise, we appreciate that diverse perspectives generate the most creative and effective solutions for connecting with diverse audiences.

map of vdx.tv locations

How We Got Here

In 2000, we launched Tribal Fusion, a display ad network. The company then expanded into in-stream (AdoTube), in-app (AppSnack), and desktop video (Firefly Video), and each of these brands became divisions under Exponential, the parent company.

In 2019, we combined all the brands into a single video solution that connects TVs to personal digital devices. We named the new brand VDX.tv—VDX stands for Video-Driven-Experience.

Core Values

Our People and Organization

01.

Enable collaboration beyond boundaries

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

02.

Boldly adapt and innovate

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

03.

Focus on the consumer

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

04.

Do the right thing

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

05.

Help each other grow

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

Our People and Organization

All companies have variations of benefits or core values, and of course we have them too. However, the true measure an organization's strength is the average tenure of its people. We are proud to report that our remote-first organization consists of about 400+ people with an average tenure of 8.1 years. We believe people stay at VDX.tv because the work environment allows them to thrive and they feel connected to the organization, each other, and our purpose. Although we're an outlier relative to all other ad-tech companies, we have tenure comparable to some of the best companies.

Our team

Penelope Lima

Global Head of Sales Strategy & Solutions and Head of Client Partnerships – Spain (14 years)

Olly Hayward

Director of Product Strategy (8 years)

Parul Saxena

Director of People and Talent (6 years)

Amer Attyeh

Head of Client Partnerships - MENA (13 years)

Manpreet Singh

Director of Sales Operations (14 years)

Amit Talwar

Head of Client Partnerships - India (17 years)

Vipul Jhawar

Head of Engineering (17 years)

Abhishek Duhan

Director of Ad-Operations (11 years)

Vipresh Vashisthan

Director, Ad Operations (12 years)

Jennifer Lieberman

Head of Client Solutions, Market Strategy (9 years)

Vaibhav Kaul

Director of Creative Strategy (12 years)

Rohit Kumar

Senior Specialist, Campaign Execution & Strategy (7 years)

Matthew Keating

Director of Client Partnerships - UK & NL (6 years)

Danielle Rossi Glickman

Director of Client Partnerships (6 years)

Yogesh Arora

Director, Creative Design (11 years)

Emmy Luong

Head of People and Talent (9 years)

Nicole Liebmann

Head of Client Partnerships - AU & NZ (9 years)

Valentyna Ashley

Head of Finance, Corporate Controller (8 years)

Mikhail Faiguenblat

Technical Fellow (17 years)

Richard Brenner

Head of Finance - EU (13 years)

Melissa Mehmet

Director of Organizational Initiatives (11 years)

Olga Netwal

Head of FP&A and Sales Ops (12 years)

Gaurav Kohli

Senior Specialist, Ad Operations (7 years)

Deepak Verma

Head of Campaign and Account Strategy (13 years)

Saibal Roy

Director, Creative Design (11 years)

Janice Yoon

Head of Legal (9 years)

Varun Gupta

Senior Specialist, Account Strategy (6 years)

Mai Pham

Head of Finance (17 years)

Vishwa Bandhu Pachauri

Director of Engineering (11 years)

Puneet Jain

Director of Engineering (11 years)

Nalini Macedo

Head of Client Solutions, Account Strategy (13 years)

Abhishek Tomar

Director of Ad-Operations (11 years)

Madhukar Sharma

Director of Engineering (17 years)

Bryan Melmed

Head of Brand and Consumer Insights (13 years)

Dilip DaSilva

Head of Company (25 years)

Tim Sleath

Head of Product Strategy and IT (12 years)

Scott Kellstedt

Head of Company Operations (20 years)

Abhijeet Gupta

Head of Creative Services (15 years)

David Barnard

Head of Client Partnerships - South Africa (13 years)

Ievgen Melnykov

Director of General Administration - Ukraine (12 years)

Evan Kramer

Head of Client Partnerships - US (14 years)

Jillian Dunn

Head of Client Partnerships - Canada (11 years)

Anuj Nayyar

Head of Ad-Ops and Sales Ops (15 years)

Vishal Pathak

Head of Finance - India and APAC (16 years)

Rafael Urbina

Head of Client Solutions, Account Strategy - EMEA & APAC (14 years)

Amritpal Bedi

Head of Operations (12 years)

Sahil Zafar

Head of Supply Strategy (14 years)

Abhishek Anand

Director of Campaign Strategy (10 years)

Join Our Team

Join us in reimagining the future of TV/Video advertising

Contact us today to get started.

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