We are transforming the way brands connect with relevant audiences in today's converging TV and Video landscapes.

VDX team group picture

Who We Are

VDX.tv is a global video advertising technology company. We help brands magnify the magic of their TV ads by connecting the TV with household members' personal devices and allowing consumers to interact with their TV ads on those devices.

Our solutions are specifically designed to address each industry vertical's unique challenges. Our mid-funnel video solution helps magnify a brand in the minds of their most valuable prospects, deepening the connection through attention, relevancy, interactivity and frequency. Thus, we move them from awareness to consideration and tip outcomes in your favor.

As a certified minority business enterprise, we appreciate that diverse perspectives generate the most creative and effective solutions for connecting with diverse audiences.

map of vdx.tv locations

How We Got Here

In 2000, we launched Tribal Fusion, a display ad network. The company then expanded into in-stream (AdoTube), in-app (AppSnack), and desktop video (Firefly Video), and each of these brands became divisions under Exponential, the parent company.

In 2019, we combined all the brands into a single video solution that connects TVs to personal digital devices. We named the new brand VDX.tv—VDX stands for Video-Driven-Experience.

Core Values

Our People and Organization

01.

Enable collaboration beyond boundaries

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

02.

Boldly adapt and innovate

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

03.

Focus on the consumer

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

04.

Do the right thing

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

05.

Help each other grow

To survive and thrive in a fast-changing environment, we adapt and reconfigure ourselves to respond to external changes.

Our People and Organization

All companies have variations of benefits or core values, and of course we have them too. However, the true measure an organization's strength is the average tenure of its people. We are proud to report that our remote-first organization consists of about 400+ people with an average tenure of 8.1 years. We believe people stay at VDX.tv because the work environment allows them to thrive and they feel connected to the organization, each other, and our purpose. Although we're an outlier relative to all other ad-tech companies, we have tenure comparable to some of the best companies.

Our team

Jillian Dunn

Head of Client Partnerships - Canada (11 years)

Abhishek Tomar

Director of Ad-Operations (11 years)

Penelope Lima

Global Head of Sales Strategy & Solutions and Head of Client Partnerships – Spain (14 years)

Amritpal Bedi

Head of Operations (12 years)

Vipresh Vashisthan

Director, Ad Operations (12 years)

Ievgen Melnykov

Director of General Administration - Ukraine (12 years)

Valentyna Ashley

Head of Finance, Corporate Controller (8 years)

Olga Netwal

Head of FP&A and Sales Ops (12 years)

Abhishek Anand

Director of Campaign Strategy (10 years)

Amer Attyeh

Head of Client Partnerships - MENA (13 years)

Gaurav Kohli

Senior Specialist, Ad Operations (7 years)

Matthew Keating

Director of Client Partnerships - UK & NL (6 years)

Rohit Kumar

Senior Specialist, Campaign Execution & Strategy (7 years)

Yogesh Arora

Director, Creative Design (11 years)

Vipul Jhawar

Head of Engineering (17 years)

Mai Pham

Head of Finance (17 years)

Parul Saxena

Director of People and Talent (6 years)

Melissa Mehmet

Director of Organizational Initiatives (11 years)

Bryan Melmed

Head of Brand and Consumer Insights (13 years)

Vishwa Bandhu Pachauri

Director of Engineering (11 years)

Nalini Macedo

Head of Client Solutions, Account Strategy (13 years)

Abhishek Duhan

Director of Ad-Operations (11 years)

Varun Gupta

Senior Specialist, Account Strategy (6 years)

Olly Hayward

Director of Product Strategy (8 years)

Danielle Rossi Glickman

Director of Client Partnerships (6 years)

David Barnard

Head of Client Partnerships - South Africa (15 years)

Vaibhav Kaul

Director of Creative Strategy (12 years)

Evan Kramer

Head of Client Partnerships - US (14 years)

Scott Kellstedt

Head of Company Operations (20 years)

Janice Yoon

Head of Legal (9 years)

Mikhail Faiguenblat

Technical Fellow (17 years)

Sahil Zafar

Head of Supply Strategy (14 years)

Puneet Jain

Director of Engineering (11 years)

Jennifer Lieberman

Head of Client Solutions, Market Strategy (9 years)

Dilip DaSilva

Head of Company (25 years)

Madhukar Sharma

Director of Engineering (17 years)

Rafael Urbina

Head of Client Solutions, Account Strategy - EMEA & APAC (14 years)

Emmy Luong

Head of People and Talent (9 years)

Vishal Pathak

Head of Finance - India and APAC (16 years)

Deepak Verma

Head of Campaign and Account Strategy (13 years)

Join Our Team

Join us in reimagining the future of TV/Video advertising

Contact us today to get started.

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