Political Advertising, Magnified

CTV and video advertising, scaled across devices to the most relevant voters

Unparalleled CTV and Video Scale for Political Advertisers

With unparalleled access to addressable TVs and digital devices across the United States, we can reach the most relevant households in local, state, or national races.

We reach over 100M US Households each month on their Connected TVs

We then magnify the TV ad to all the digital devices in the same household.

Unparalleled CTV and Video Scale for Political Advertisers

Focus a candidate's marketing on the households that will move voters to shift the race in their favor.
Influence the whole household by reaching all members on the TV and all their personal devices. Increase frequency to these relevant households to capture mindshare. Increase frequency with the run up to election day.

diagram of a household targeted by the ad campaign

Innovative TV and video formats that allow voters to connect with the candidate

Our Video-Driven Experiences (VDX), allow voters to interact with the video ad and learn more about the candidate. Additional tabs can contain images or videos of the candidate engaging with the community, talking about a particular issue, or community organizations that support the candidate.

National Campaign

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Mobile

Congressional Campaign

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Mobile

State Legislative Campaign

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Mobile

Advertising at the Speed of Politics

We understand that political advertising needs to run at the speed of politics and react to changes in real time. During an election cycle, we increasingly shift experienced team members in our 400+ team to service the needs of our political advertisers. We ensure that campaigns can be launched within as little as 24 hours and creative updates can be swiftly implemented.

Our Political Advertising-Specific Solutions

Mobilization

Reach key households on their TVs and personal digital devices with our mobilization solution. By tailoring our product to speak directly to your target audience (in whatever language you need), we ignite conversations across entire households to mobilize voters. Think of this solution as digital door knocking—VDX.tv can leverage frequency, interactivity, and relevance to influence voters to act.

Persuasion

We reach TVs in households most likely to support a candidate in an effort to mobilize household members to vote. Our solution gives viewers a way to form a deeper connection with the candidate by scanning a QR code that serves additional information on their personal digital devices such as videos about the candidate's position on key issues. Our solution reaches all members of the household to tip outcomes in the candidate's favor.