Switzerland Tourism

Overview

Switzerland Tourism, the national marketing and sales organization for Switzerland, aims to position the country as a premier tourism destination. Following the travel lull due to Covid19, Switzerland Tourism was looking to get in front of and re-engage a large audience of potential travellers by promoting the Grand Tour of Switzerland.

Reaching New Audiences

Switzerland Tourism partnered with VDX.tv to launch an omnichannel video campaign reaching audiences through OTT and digital content across CTV, desktop and mobile. A household targeting strategy driven by CTV was employed to engage various members within a home and activate the power of household influence in decisions about upcoming trips. This tactic used within a wider omnichannel approach enabled Switzerland Tourism to extend its reach and brand impact across a large audience.

Switzerland Tourism was able to reach both native French and Dutch audiences with creative messaging in the local language.

The Switzerland Tourism campaign utilized video-driven ad units with multiple tabs, which allowed for a wide variety of information to accompany the video. One tab on the unit featured an interactive map with hotspots, each containing a CTA that triggered dynamic content to be displayed alongside the map. Another tab contained a gallery of Grand Tour highlights and details, which users could click on and be taken to the website for more information. The educational information and strong CTAs within the ad unit drove high-quality traffic to the Switzerland Tourism website.

The interactive nature of the tabs also enabled the campaign to gather user interest data that could be used to optimize future campaigns.

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