Arizona Office of Tourism
Results
Arizona Office of Tourism and agency of record Off Madison Ave were seeking a turnkey solution for a global campaign targeting international travelers. They partnered with VDX.tv on engaging, targeted video-driven ads with in-language messaging to inspire travel and increase consideration of Arizona from key international inbound markets. Travel intenders responded positively to the personalized video ad experiences. Arizona Office of Tourism’s compelling video and messaging, coupled with VDX.tv’s creative formats, in-language targeting and delivery, drove high engagement among high-value audiences.
Campaign Details
Through a combination of geolocation and proprietary audience data, VDX.tv identified travel intenders in key international markets living in close proximity to airport hubs with direct flights to Arizona.
With VDX.tv’s Full Video Experience solution, the Arizona Office of Tourism video ads were delivered to these target audiences on a branded canvas with compelling in-language messaging and CTA to “Plan Your Trip”. The campaign was served on both CTV and digital devices, through OTT, in-page desktop and in-page mobile placements – to reach audiences both at home and on-the-go.
VDX Creative
VDX.tv’s creative team worked with Off Madison Ave to ensure target audiences received a personalized experience. Interactive video ad units were developed in German, French, Spanish and English, tailored to each geography and dynamically served to the highest-intent travelers within each country. The VDX ad format offered a cohesive and seamless brand experience, regardless of the ad version or device it was served on, and ultimately delivered an impactful native-language ad experience.
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