DESCRIPTION

Today’s media consumption is more fragmented than ever and the role of media is changing, television included. Linear TV and digital meet to offer a more practical, affordable, and effective advertising solution: Connected TV. Learn how you can reach more customers by extending your messages to the big screen.

Watch the webinar to understand:

  • Why you should consider CTV in your marketing strategy
  • How CTV complement other channels
  • Which role CTV can play and how to measure its effectiveness
  • Tips and best practices

Hosted by:

  • Bryan Melmed, VP, Insights, VDX.tv
  • Nasya Okofu-Newman, Client Director – Media Domain, Kantar