Today’s media consumption is more fragmented than ever and the role of media is changing, television included. Linear TV and digital meet to offer a more practical, affordable, and effective advertising solution: Connected TV. Learn how you can reach more customers by extending your messages to the big screen.
Watch the webinar to understand:
- Why you should consider CTV in your marketing strategy
- How CTV complement other channels
- Which role CTV can play and how to measure its effectiveness
- Tips and best practices
- Bryan Melmed, VP, Insights, VDX.tv
- Nasya Okofu-Newman, Client Director – Media Domain, Kantar