Why digital marketers can't afford to ignore the big screen
Description
Today’s media consumption is more fragmented than ever and the role of media is changing, television included. Linear TV and digital meet to offer a more practical, affordable, and effective advertising solution: Connected TV. Learn how you can reach more customers by extending your messages to the big screen.
Watch the webinar to understand:
Why you should consider CTV in your marketing strategy
How CTV complement other channels
Which role CTV can play and how to measure its effectiveness
Tips and best practices
Hosted by:
Bryan Melmed, VP, Insights, VDX.tv
Nasya Okofu-Newman, Client Director – Media Domain, Kantar
A study conducted to determine how personal finances affect consumer travel and how marketers can adjust their digital advertising strategies to reach relevant audience segments.
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