OVERVIEW

Woolworths Group is one of the leading supermarket retailers offering a wide range of consumer products. Since 1924, Woolworths has been dedicated to providing the best value, convenience, and quality for its customers. In an effort to deliver a more seamless shopping experience and raise awareness for its loungewear range of products, the brand sought out a video advertising partner that would help amplify their video content in new and innovative ways.

CAMPAIGN DETAILS

Taking fashion forward with video-driven experiences
Woolworths and its agency Flume Digital selected VDX.tv as partner to complement their social and linear TV strategy. VDX.tv’s video-driven ad formats offered an innovative way to scale and amplify the brand’s video messaging across desktop and mobile devices, as well as enhance the video experience through interactive tabs.

“Our Collection” Product Gallery Tab
Interactive product gallery showcasing loungewear collection.

The versatile VDX ad format seamlessly combined features that drove upper funnel awareness with lower funnel action. The main tab displayed the Woolworths video and branded canvas, which was responsively designed to fit any screen the user was viewing.

The secondary “Our Collection” tab showcased the brand’s loungewear collection through an interactive carousel gallery, where users could scroll through sweatshirts, joggers, hoodies and jackets. When clicked, a “Shop Now” call-to-action brought users directly to the Woolworths website to continue the shopping experience.

“The campaign results were satisfactory and exceeded all of our expectations. With video being a key focus for us, this ad tech allows to us capture and drive audience engagement within a single environment without distraction which is refreshing and exciting.”

– Zayd  Sampson, Head of Media CPT, Flume Digital

RESULTS