One of the most buzzed-about topics to hit the advertising world over the past few years is Advanced TV. According to the IAB, nearly 60% of advertisers reported that they will increase their budgets for Advanced TV in 2019.

Though still in its early days, Advanced TV is starting to take a serious hold in the minds (and budgets) of advertisers. 

To gain a better understanding of the Advanced TV landscape and the challenges it poses for advertisers, developed a client survey. Participants included individuals from brands to media agencies, with titles ranging from Media Planner to VPs of Digital.

We’ve compiled the most interesting survey results to illustrate the role that Advanced TV plays, and will continue to play, in the digital advertising eorts of our fellow advertisers and the industry at large.