University of Tasmania
Results
The University of Tasmania's video-powered campaign with Pivotus & VDX.tv proved to be effective for driving prospective student engagement and applicant consideration. Compelling video creative, married with impactful interactive ad units and a strategic targeting strategy resulted in the campaign surpassing key benchmarks and generating qualified site traffic.
Overview
Public research institution University of Tasmania sought to drive applications and build a database of prospective students.
The University, in collaboration with Australian media agency Pivotus, partnered with VDX.tv on a video-powered campaign to engage relevant, qualified audiences and drive them to the school’s landing pages to learn more about the University’s courses and application process.
Campaign Details
VDX.tv created interactive video ads for the University of Tasmania to highlight the institution’s unique offerings and courses for prospective students. The video, displayed on a custom-branded canvas, captured viewers’ attention with inspiring content. Additional interactive tabs enabled viewers to explore courses and learn about the application process. Through VDX.tv’s Video Magnify solution, the ads were delivered across desktop and mobile platforms. Campaign targeting included 1st party and 3rd party segments to reach prospective students and parents of prospective students, in contextually relevant environments.
Creative Features
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