Sanlam Personal Loans
Results
The interactive VDX ad units for the Sanlam campaign effectively captured the attention of qualified audiences and drove them to the Sanlam website. The campaign attained high engagement and average time spent with the ad units, boosting consideration for personal loans.
Overview
Sanlam, an African non-banking financial services group, is the market leader in life insurance, general insurance and investment management. The brand, in collaboration with media agency Incubeta, partnered with VDX.tv to create innovative and captivating video ad experiences to promote a campaign for personal loans.
The campaign’s primary objective was to generate engagement and consideration for its personal loan services and drive interest-based audiences to the Sanlam website.
Campaign Details
To maximize brand impact, VDX.tv designed a video-driven, multi-frame creative experience that included 20 different ad units. The creative units ran across Connected TV (CTV), desktop, mobile devices through OTT, in-stream, in-page placements. The interactive video ad units were targeted to consumers between 22-55 years of age who showed interest in Personal Finance Services. The CTV unit helped build awareness, while the desktop and mobile interactive units provided additional brand content to drive further active attention to Sanlam’s offering.
With the help of an effective video and a call-to-action (CTA) driving users to the Personal Loans application page, Sanlam was able to showcase its key message on the first tab of the desktop and mobile units. A secondary “How it Works” tab featured educational ”hotspots” that users could click on to learn more about personal loans. The “Learn More” tab showcased a compelling message and a CTA button that took viewers to the Personals Loans services page.
The campaign was priced using a CPV (Cost per View) approach that was validated by MOAT and guaranteed 100% viewability (up to 10X longer than industry standards).
Creative Features
