VDX.tv has teamed up with Moat by Oracle Data Cloud, a marketing and analytics measurement firm, to help advertisers increase the effectiveness of their online video advertising though independently verified viewability and attention measurement.
Through this collaboration, VDX.tv will work with Moat Analytics to define custom viewability metrics that set a higher threshold than industry standards and help achieve 100% viewability across mobile, desktop and instream. The ability to measure attention across trillions of ad impressions affords advertisers more transparency around digital campaigns, and it will allow them to avoid invalid traffic (IVT) and better protect their media spend.
Tim Sleath, VP, Product Management at VDX.tv, comments: “Embedding viewability into our Cost Per View (CPV) metric means our customers know that our VDX units will be able to deliver their emotionally-engaging experience in a fraud-free environment. Moat by Oracle Data Cloud has provided excellent support to tailor our demanding requirements into our creative formats”.
Oliver Hayward, Product Director at VDX.tv, says: “VDX.tv’s strict viewability thresholds deliver significant, inherent added value above the industry standard MRC definition of an ad being in-view. Our viewability thresholds are 5-10x more stringent, and therefore, advertisers get tremendous value from our CPV metric. Any impression that doesn’t meet these thresholds is given as free media for the brand.”
Mark Kopera, Head of Product for Moat by Oracle Data Cloud, says: “Marketers, now more than ever, want to ensure that their campaigns are seen by real people, so they can accurately measure, analyze, and improve the impact of those campaigns. The need for transparency around viewability and attention is critical in order for advertisers to be confident in and to protect their ad spend, and we are delighted to work with VDX.tv to provide this solution for their customers.”
VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. We connect the dots between people, devices and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices. Our multidimensional approach to household targeting provides visibility into the entire consumer journey, allowing brands to amplify their message and turn consumers into customers.
VDX.tv is a division of Exponential Interactive, Inc. Learn more at www.vdx.tv
About Moat by Oracle Data Cloud
Moat by Oracle Data Cloud is a comprehensive analytics and measurement platform that provides a suite of solutions across ad verification, attention analytics, cross-platform reach and frequency, ROI outcomes, and marketing and ad intelligence. Working with publishers, brands, agencies and platforms, Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential.
About Oracle Data Cloud
Oracle Data Cloud helps marketers use data to capture consumer attention and drive results. Used by 199 of AdAge’s 200 largest advertisers, Oracle’s Audience, Context and Measurement solutions extend across the top media platforms and a global footprint of more than 100 countries. Oracle gives marketers the data and tools needed for every stage of the marketing journey, from audience planning to pre-bid brand safety, contextual relevance, viewability confirmation, fraud protection, and ROI measurement. Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.
The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.