VDX Campaign with Hyundai India Takes Home Gold at Inkspell Media’s mCube 2021 Awards

VDX.tv Team

Today VDX.tv is proud to announce that its campaign with Hyundai India and Innocean Worldwide has been named a Gold winner in the mCube 2021 Awards, for the sub-category of “Best Digital Campaign for an Automobile Enterprise”.

The Masters of Modern Marketing Awards 2021 by the Global Trends Forum (an Inkspell Media initiative) recognizes exemplary work from enterprises, advertising agencies, brands, startups, and professionals within the marketing space who have shown great innovation and creativity.

The winning entry, “Raising Brand Awareness for Hyundai India with VDX Ad Formats”, featured an awareness campaign for the Hyundai i20 model using engaging, rich media video ad formats. The VDX video-driven experience for Hyundai leveraged interactive features like expandable creatives, interactive gallery, product USP hotspots and 360-degree vehicle spin to educate consumers about the automobile’s features and drive traffic to the Hyundai website. The advertising campaign proved to be highly successful in meeting the brand’s objectives, achieving a high average time spent (14.5 seconds) and surpassing CTR benchmarks, with a 10.82% click-through rate. Watch the video below to learn more about the campaign and VDX creative execution.

Click on the devices for the VDX creative experience:  

VDX Mobile Expandable Ad Unit

VDX Desktop Instream Ad Unit

“Attention-grabbing creatives always need completely refreshing, out-of-the-box ideas. Digital is the most difficult medium, where consumer attention is often divided and hard to capture. We have been working with VDX.tv for quite a long time. While following the global standards of brand guidelines and brand requirements, the VDX.tv team have done a wonderful job. Because of their excellent work, we have received the mCube 2021 Award recognition. Congratulations team. Much Appreciated!” –Anupam Sonker, Deputy General Manager, Digital Media, Innocean Worldwide

“We at VDX.tv always look forward to providing the best tailormade solutions and highly innovative video formats to brands and marketers. It gives me immense pleasure and pride to know that our creative and account management teams were able to deliver an engaging, seamless user experience alongside performance results that met our client’s objectives. I’d like to extend my gratitude to the Innocean team for choosing VDX.tv as a partner and giving us the opportunity to work together on such an amazing campaign. I am looking forward to collaborating again on future campaigns.” -Amit Talwar, Senior Business Director, Sales, VDX.tv

For more information on how you can work with VDX.tv on interactive video advertising to drive results for your next campaign, contact us here.


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