Ramadan Consumer Trends in 2022

VDX.tv Team

With evolving shifts in consumer behavior and digital usage, it’s more important than ever for brands and marketers to have a digital presence. Here’s what you need to know to reach consumers this Ramadan:

Leverage the power of video

Video is a great tool that allows consumers to explore brands further to inspire their next purchase. The sight, sound, and motion of video keep your brand top-of-mind that creates an emotional connection with shoppers.

Deliver an omnichannel experience

Reach your audience whether they’re across mobile, desktop, or Connected TV and tell a consistent brand story across all screens while delivering a custom experience on each device.

Timing is everything

In 2021, spending on gifts and groceries during Ramadan reached $38.5 trillion, exceeding the $35.6 trillion spent during non-festive periods.⁴ Match your digital investment to your audience’s digital behaviour as they engage with brands online and actively seek to purchase during Ramadan.

Interactive ad features are key

67% of Middle East consumers are shifting to digital channels to engage with brands.⁶ Make it easier for consumers to immerse in the brand experience by leveraging interactive ad formats and features that transform your video ad into a digital shopfront with browsable product feeds or consumers reviews that encourage exploration and conversions.

 

Sources

1. https://www.arabnews.com/node/1831662/media

2. & 3. https://www.facebook.com/business/insights/interactive-reports/ramadan

4. Kantar Worldpanel, 2019–2021 

5. https://www.thenationalnews.com/business/technology/ramadan-2021-online-shopping-trend-to-accelerate-during-the-holy-month-1.1202902

6. https://www.zawya.com/en/press-release/67-of-middle-east-consumers-likely-to-switch-to-digital-channels-in-2022-to-engage-with-top-brands-moengage-gri2dmse


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