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Planning Ahead for an Atypical Back-to-School Season

Iris Espiritu, Senior Content Marketing Manager, VDX.tv

Consumers and the world at large are being put to the test during a year rocked by a global pandemic and economic instability. How will uncertain times affect the back-to-school crowd, and what do advertisers need to know about navigating the B2S shopping season? View the infographic (click to enlarge) to learn what makes this year’s back-to-school season so different, and what brands can do to adapt their advertising to the times.

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