Ad Specs

VDX: VIDEO-DRIVEN EXPERIENCES

One experience, multiple ways to explore

VDX ad formats use a standardized template to deliver repeatable scale and performance, while also including flexibility to adapt to the objectives of your campaign strategy.

How does it work?

An initial video teaser with brand logo draws consumer attention and entices the user to interact with the ad. Upon consumer interaction, the teaser transforms into the main unit with a branded canvas, allowing for personalized creative messaging, CTA and other interactive features to drive the brand’s objectives. VDX, which is available in OTT, In-stream, In-frame, and Expandable units, includes viewability, anti-fraud capabilities and brand safety mechanisms across different platforms.

AD SIZES ACROSS DESKTOP, MOBILE & CTV

CREATIVE BUILD SERVICES

VDX.tv offers a free creative build service and two design options:

OPTION 1
We provide you with a PSD template of the VDX unit to populate with desired branding and design elements

OPTION 2
Our expert creative team can custom design the VDX unit for you

CREATIVE CHECKLIST

Assets we need from you

16:9 Video (15 to 30 seconds)​

  • Min. resolution 1280×720​
  • Max. frame rate (fps) 30
  • Min. bit rate 2000 Kbps
  • Video codecs H.264 (recommended), MPEG-4, QuickTime, AVI, Windows Media​
  • Audio codecs MP3 or AAC​
  • MP4 (recommended), MOV, MPEG, WMV, AVI
  • Max. 3 videos

Logo (horizontal format)

  • Min. 400×130
  • PSD, EPS, BMP, JPEG, PNG, TIFF

Content & Files​

  • (OTF format), copy and CTA​
  • Layered hi-res design elements (PSD or AI)​
  • Brand guidelines or creative instructions​
  • Click-through URLs

CREATIVE LEAD TIME

  • 5-10 business days​
  • Initial build is 3-5 days
  • Up to two revisions, each taking 24 or 48 hours turnaround
  • 1-3 days for tagging and trafficking

* Production timelines will increase according to scope and complexity of the ad. Timelines above are based on a standard build of up to 3 videos and one additional tab containing a gallery. Please get in touch if you have any special features you need included and we will work out the corresponding lead time required.

Mobile / Tablet and In-stream versions will commence after initial approval of VDX design which will take an additional 5 business days.

IMPLEMENTATION & REPORTING

  • Once approved, VDX.tv will provide a list of all trackable elements in the creative for 3rd party trackers that need to be provided.
  • VDX.tv will track all elements and interactions internally.
  • Upon receiving 3rd party tracking please allow up to 72 hours for to go live.​
  • Screenshots will be emailed through after campaign has gone live.

COMPLIANCE

  • Our VDX ad units are compliant with the Coalition for Better Ads standards – more details can be found at betterads.org. In addition, we are certified to the IAB UK Gold Standard 2.0, which includes Better Ads standards compliance, mandatory use of ads.txt as well as TAG/DTSG for brand safety.
  • VDX.tv is GDPR compliant. For more details on GDPR, consult our information page or our privacy policy.
  • You can find our full list of certifications and partnerships here.