Ad Choices

The Ad Choices programme is an industry initiative which aims to provide Internet users with appropriate information at the point of advertising delivery. Full information on the use of the Ad Choices icon can be found at

The Ad Choices icon is part of the DAA’s Self-Regulatory Principles and the DAAC’s Principles. is a signatory to these self-regulatory initiatives.

You can opt out of being behaviorally targeted by and other companies employing online advertising via the Digital Advertising Alliance, NAI’s opt-out mechanism or the DAAC’s Opt-out tool.

More information

Further information is included in our Privacy policy, including full contact details if you have any queries you wish to raise with us.