The economy and consumer behavior

Economic factors have long been considered a significant influence on consumer behavior, including travel. When economic indicators shift and consumers adjust their travel planning accordingly, how can brands and marketers tailor their advertising strategies to the needs of their audiences and future customers?

Mapping data to travel intention

Through a study that analyzed financial topic trends, unique audience segments, and real advertising campaign data, sought to help advertisers in the hospitality and travel sectors understand the connection between consumer financial planning and travel intention – more specifically, hotel bookings.

View the full study to learn how personal finances can affect consumer travel planning and how can help your brand drive sales, increase bookings and grow market share during your next campaign.