VDX.tv Audited by ABC to JICWEBS Brand Safety Principles

Iris Espiritu, Senior Content Marketing Manager, VDX.tv

Today, VDX.tv has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

As a global advertising technology company, VDX.tv is dedicated to creating video-driven experiences that empower marketers to captivate viewers, compel action and convert awareness into a response in a brand-safe environment.

As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to: www.abc.org.uk/audit-services/brand-safety

Oliver Hayward, Product Director at VDX.tv comments:
“Once again, we are pleased to be independently verified against the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. We continue to remain dedicated to protecting advertisers, users and partners by ensuring that our robust tools and processes deliver campaigns in brand safe environments.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have audited VDX.tv to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”


About VDX.tv

VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. We connect the dots between people, devices and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices. Our multidimensional approach to household targeting provides visibility into the entire consumer journey, allowing brands to amplify their message and turn consumers into customers.

VDX.tv is a division of Exponential Interactive, Inc. Learn more at www.vdx.tv

About ABC

ABC is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading.

Through our experienced teams we provide an independent service, checking compliance across a range of media standards. Our rigorous auditing of multiple business types underpins the work of other Standards setters such as BARB, JICWEBS and TAG.

Our logo stands for quality and trust in media, empowering our £22bn industry to trade with confidence. For more information please visit www.abc.org.uk

For press enquiries, please contact Suzy Saker on 01442 200788 or press@abc.org.uk


JICWEBS is the UK’s Joint Industry Committee for Web Standards and is made up of the following trade bodies: Association of Online Publishers (AOP), Internet Advertising Bureau (IAB) UK, News Media Association, ISBA – the voice of British advertisers – and the Institute of Practitioners in Advertising (IPA).

For more information please visit www.jicwebs.org

About the Digital Trading Standards Group (DTSG)

The DTSG comprises representatives from the following sectors of the digital display trading ecosystem: advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs), advertising networks, sales houses, advertising exchanges, supply side platforms (SSPs) and publishers.

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