Education

An Advertiser’s Guide to Viewability

Questions for any advertiser considering viewability as a campaign metric

Digital advertising KPIs have been both a blessing and a curse. While much of the industry still look to KPIs such as impressions and clicks, others have chosen to focus on return on advertising spend (ROAS) and completed views.

For marketers looking to drive offline sales or who have products with longer consideration cycles, measuring viewability makes sense. But while viewability can be valuable to measure, it shouldn’t necessarily be the primary KPI with which you measure your advertising investments.

In this short guide, we’ve identified key areas, questions and talking points for any advertiser considering adding viewability as a metric to their campaigns.

Download the guide

Don't worry, your data is safe with us. You can easily unsubscribe from our emails at any time by clicking on the unsubscribe link at the bottom of our emails. View our full Privacy Policy.
Thank you! Your submission has been received!
Download the white paper
Oops! Something went wrong while submitting the form.

Want to learn more? Contact us using the form below.

Don't worry, your data is safe with us. You can easily unsubscribe from our emails at any time by clicking on the unsubscribe link at the bottom of our emails. View our full Privacy Policy.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

You might also like

You might also like